A Christmas Idea That Started With One Handmade Doll

Back in 1947, Marine Corps Reserve Major Bill Hendricks had a simple problem on his hands: his wife, Diane, had crafted a handmade doll and wanted to donate it to a nonprofit that would make sure a child received it for Christmas. There was just one issue—no such organization existed.

So Hendricks and a group of Marine Corps Reservists created one.

That first year, they collected and distributed 5,000 toys across Los Angeles. The idea spread so quickly that in 1948, the Marine Corps adopted the program nationwide. The logo—still used to this day—was created by Walt Disney after he learned what the Marines were building. Over the decades, Toys for Tots became one of the most recognizable charitable efforts in the country.

What made it work wasn't celebrity, advertising, or even military precision.

It was mission clarity. People knew what the program did, where toys went, and why it existed.

1. Start With Mission Clarity

A trustworthy organization should clearly explain:

• What they do
• Who they serve
• How they measure impact
• What the results have been

If you have to dig extensively to find those basics, that may be a sign to keep researching.

2. Look Up Their IRS Form 990

Most federally recognized 501(c)(3) nonprofits file an annual Form 990 with the IRS. This public document shows:

• Program spending
• Administrative and fundraising costs
• Executive and board compensation
• Any major organizational changes
• Whether financials are reviewed or audited

Note: Some faith-based organizations, such as churches and certain religious auxiliaries, are generally exempt from the Form 990 filing requirement. Very small charities may file a simplified "postcard" version (Form 990-N), which provides less detail but still confirms basic IRS recognition.

You can find these filings through:

• IRS Tax Exempt Organization Search
• Candid.org (formerly GuideStar)
• Charity Navigator
• BBB Wise Giving Alliance

3. Understand Administrative Costs the Right Way

A common misconception is that "good" charities spend almost everything on programs. But the truth is more nuanced:

• Larger organizations often require professional staff, compliance systems, and infrastructure to function ethically.
• Very low administrative costs can sometimes signal underinvestment in oversight or financial controls.

Instead of focusing on a single number, consider the whole picture: Does the organization's spending align with its mission and impact?

4. Compare CEO and Board Compensation in Context

Compensation varies widely between organizations. A national nonprofit with thousands of employees is not comparable to a small local food pantry. What matters is:

• Does compensation appear in line with organizations of similar size?
• Is it clearly reported in public filings?
• Are there independent board members providing oversight?

Transparency is the key—not perfection.

5. Check for Annual Reports or Impact Statements

These documents help you understand:

• What the organization accomplished
• How they approached their goals
• What they plan to do next

Not all nonprofits publish glossy reports, but many provide straightforward summaries on their websites.

Final Thought

Giving isn't measured by the size of a gift—it's measured by the heart behind it. This Giving Tuesday, take a moment to slow down, review what's important to you, and choose organizations that reflect both your values and your desire to make a thoughtful impact.

McKee Financial Resources, Wealth Management Services

Celebrating 40 Years of Excellence Since 1985

The same values that matter when choosing a charity—mission clarity, transparency, and a genuine focus on the people being served—can also be helpful when choosing a financial professional. Since 1985, our team has aimed to provide clear communication and a steady, relationship-focused approach for the clients we serve. Whether you're evaluating a nonprofit or a financial firm, it can be helpful to ask questions like: Are they clear about what they do? Do they explain how they work with people like you? And do their services appear consistent with what they say they provide?

Disclaimer: This material is for informational and educational purposes only and should not be considered financial, legal, or tax advice. Please consult with a qualified professional for personalized guidance.

Copyright © 2025 Anthony Owens. All rights reserved.